Jenni Gritters & Wudan Yan – Biz Planning 101 for Freelance Creatives

Refine your freelance business by focusing on your values & getting strategic about money.

Biz Planning 101 for Freelance Creatives shows you how to build a successful freelance business from the bottom up. You’ll walk away feeling clear on a plan for your unique business, and you’ll have a practical tool kit to help you implement your dream scenario.

Who is this course for?

We built this course for new, and aspiring freelance creatives in need of some business support. While we’re both writers and have personal experience in that arena, we also coach people who are freelance artists, graphic designers, journalists, marketers, and beyond.

We know most freelancers feel anxious at the idea of creating a business plan. In fact, most of us just fall into this path so there isn’t time for a business plan. But we believe treating freelancing like a business is the key to keeping this sustainable for you. So whether you’re just getting started as a freelancer or you haven’t taken the leap just yet, you are in the right place! Biz Planning 101 will give you the tools and confidence to start, refine and launch your business.

We also designed this course for established freelancers who are ready to upgrade their businesses. Once you’ve been freelancing for a while, there comes a point where you can start to feel overworked, burnt out, or stretched too thin. Maybe you’re not charging the rates you thought you’d be, or clients are constantly overstepping boundaries. If this is you, know that this course will help you give your business a refresh so you can get back to enjoying your work.

What You’ll Learn In Biz Planning 101 for Freelance Creatives

• Define exactly what type of freelance business you want to run, and learn how to implement those insights.
• Uncover your values as a freelancer so you can build a business that inspires you and prevents burnout.
• Tackle that tricky financial-planning bit that everyone likes to avoid, including defining your ideal hourly rate and annual goals.
• Narrow down your service offerings.
• Identify your ideal clients, and understand how you can help them.
• Understand the importance of creating your own benefits package – and learn how to set the boundaries needed to implement those benefits.
• Determine fair rates for your services that serve your financial needs and goals.
• Plan for your future. Retirement, further education, that vacation you’ve been planning– we’re talking about all of it.
• Create a comprehensive business plan to look back at when you feel confused about your career direction.
• Learn how to announce your business to your network so you can find work ASAP.