Mike Allton – Blogging Bootcamp

Craft Content Your Audience Craves – And Converts!

Did you know that the average first-page result on Google contains 1,890 words?

And that corresponds with the fact that high-quality content and link building are the two most important signals used by Google to rank your website for search.

Which means that, despite the rise of video on social mediums, there’s never been a more important time to regularly publish valuable content to your website – content that will simultaneously rank well in Google and serve to educate and convert readers into customers.

But how do you do that? Do you just keep publishing blog post after blog post every week until magically you start to see results?

Clearly not. If you’ve been blogging for any amount of time at all you know that it’s a real struggle to see results.

This 10-session blogging and content marketing training is going to help you with that.

I’m Mike Allton – often referred to as the Blogging Brute – and I will be your instructor and drill sergeant. If we haven’t met before, I am an award-winning blogger, author and speaker. I’ve served as CMO, co-founded an amazing private membership group, and currently work at Agorapulse as Head of Strategic Partnerships.

During this training, I will be distilling everything I’ve learned through study and experience about blogging and content marketing over the past decade. This is going to be intense, and extremely rewarding. Each session we’re going to unpack a particular topic in a video module.

You have lifetime access to a private group to be able to ask questions and share progress. Resources and recommendations will be shared regularly!

Which means, by the end of this blogging training you will:

• Have a firm content plan in place for the coming year and beyond for your blog.
• Overcome your trepidations about blogging and be comfortable publishing and promoting content.
• Know how to craft and polish blog posts to interest readers, and keep them reading all the way to the end.
• Understand your options for making money from a blog and be on your way toward additional revenue streams.
• Be familiar with advanced techniques for growing your audience and extending your influence.

What You’ll Learn In Blogging Bootcamp?

1. Welcome to the Blogging Bootcamp!
2. Module 1: How To Structure Content for Traffic, Leads & Sales
3. Module 2: How To Come Up With And Brainstorm Blog Ideas
4. Module 3: How To Spend Less Time Writing And Still Write Better
5. Module 4: How To Optimize Blog Posts for Peak Performance
6. Module 5: How To Promote Blog Posts For Greater Visibility
7. Module 6: How To Use Blog Content To Make Real Money
8. Module 7: How To Optimize Your Blog For Search Engines
9. Module 8: How To Leverage Other People’s Audiences To Grow Yours
10. Module 9: How To Repurpose Content To Reach New Audiences and Opportunities
11. Module 10: How To Create… And Conquer… Long Term Plans For Your Blog
12. Additional Training

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