Jay Calderin – Fashion Design: Start to Finish

Rule the runway.

Interested in the world of fashion? Even if you’re not an aspiring fashion designer, you’ll enjoy this class. Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design. He is the author of three top-selling books on Fashion Design, and the founder and executive director of Boston Fashion Week.

In Fashion Design: Start to Finish, Jay Calderin will get you started through hands-on demonstrations and step-by-step guidelines.

Learn to navigate through the design process, from conceiving a garment to marketing it.

The various phases of fashion design will be covered, including:

• research and mood boards, collections and trends
• sketching, draping, pattern making, construction
• branding, marketing, and industry positioning

Fashion doesn’t have to be intimidating. This class is a beginners guide to the world of fashion design, led by an industry professional.

What You’ll Learn In Fashion Design: Start to Finish?

Fashion Design Inspiration: Where to Begin

• 1. Intro to Fashion Design Inspiration: Where to Begin
• 2. Why Create a Moodboard?
• 3. Student Mood Boards
• 4. Fashion Inspiration Resources
• 5. Learn from the Masters of Fashion
• 6. Explore New Fashion Frontiers
• 7. Why Narrow Your Focus?
• 8. Find a Fashion Specialty
• 9. Craft a Collection
• 10. Learn to Edit

Making Fashion: Draw, Draft and Sew

• 11. Intro to Making Fashion: Draw, Draft and Sew
• 12. Why Start with a Sketch?
• 13. Drawing: Draw Your Muse
• 14. Drawing: Sketch a Figure and Define a Silhouette
• 15. Drawing: Render Color
• 16. Drawing: Add Texture, Patterns, and Details
• 17. Pattern Draping: Working with Muslin
• 18. Pattern Draping: Drape a Basic Form
• 19. Pattern Draping: Drape Folds
• 20. Pattern Draping: Experiment with Style Lines
• 21. Pattern Flat: Create and True a Pattern
• 22. Draping and Patterning Recap
• 23. Constructing Clothes: Put it Together
• 24. Constructing Clothes: Make it Special and Finish Well

Fashion Marketing and Branding

• 25. Intro to Fashion Marketing and Branding
• 26. Explore Your Audience
• 27. Display, Data and Design
• 28. Share Your Work
• 29. Find Your Following
• 30. Inform Your Brand
• 31. Build Your Business Model
• 32. Why Tell Your Fashion Story?
• 33. Establish Relationships
• 34. Be Ready for Change

Produce a Fashion Show

• 35. Intro to Produce a Fashion Show
• 36. The Fashion Show: Why? When? How?
• 37. Pre-Show: Develop a Fashion Show Concept
• 38. Pre-Show: Build a Team
• 39. Pre-Show: Create a Timeline and Checklist
• 40. Day of Show: Backstage Strategy
• 41. Show: Working with Front of House
• 42. Show: Scheduling Run of Show
• 43. Show: Breaking Down the Event
• 44. Post-Show: Increasing Your Audience
• 45. Post-Show: PR for Fashion Shows
• 46. Post-Show: Dealing with Downtime
• 47. Fashion Design: Start to Finish – Wrap Up

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