Rita Cidre – Social Media Content Strategy
In this course, you’ll learn how to create social media content with “thumb stopping power” with the essential skills required for developing and executing on a brilliant strategy.
You’ll learn about marketing funnels and setting objectives with key indicators as well as identifying your target audience by doing in-depth customer research using Facebook Insights, Survey Monkey and empathy mapping. You’ll learn how to define your content strategy with a strong mission statement and content pillars and execute on your strategy by planning and copywriting in advance.
The course covers how to do all of this with an efficient process and how to measure and optimize your results to guarantee success.
What You Will Learn In Social Media Content Strategy
- How to create a killer content strategy for Facebook and Instagram
- How to identify your target persona
- How to develop your content mission statement and content fillers
- How to set measurable goals and objectives for your campaign
- How to do customer research and master empathy mapping
- How to plan and organize your posts, select images and write strong copy
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