Backstageincome – Video Marketing Blueprint

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What You’ll Learn In Video Marketing Blueprint

Module 1: Introduction to Video Marketing

In this video, you will learn the importance of planning your video marketing blueprint. Marketing is the money-maker of your business and video has become a powerful medium to communicate, thus the birth of this course. You will learn:

• Tactics, strategies, techniques, and mindsets to dominate video marketing
• How to incorporate video marketing strategies to grow your business
• Discover the “Power of Video” in Marketing your business
• How to properly use CTA or “Call to Action” to get increase potential clients
• The importance of planning the different types of content for your videos to grow your business

Video 2: Key Video Marketing Mindsets, Strategies & Tips

In this module, you will learn the key mindsets one should have before digging deeper into the course and as you go through building your business. You will learn:

• Marketing is the key money-maker in your business
• Marketing is all about turn-over — creating the quickest path to make a sale
• That you will have to try a lot of things before you find the right marketing strategy for you that would grow your business
• How to create videos faster to reach your audience consistently
• How to incorporate “Call to Action” to encourage the viewers to take the next step
• How to make a deeper connection with your viewers through the video to influence them better

Video 3: Branding vs Response Video Marketing

In this video, you will learn the difference between branding and response video marketing. Branding Video Marketing is focused on the “image” of the business while Response Video Marketing is focused on building a relationship with the customer. You will learn:

• That you need to create videos that add value to the viewer
• Use CTA or “Call to Action” that encourages positive response from the viewers
• Response Video Marketing is key to getting people on the next stage — convert views to sales
• When creating a video, you have to make sure that the content is focused on the customer and setup to trigger a response

Video 4: How to Ask for Action

In this video, you will learn how to properly ask for action in Response Video Marketing. If you know the right way to ask for a response, the customer would then know what to do next to move forward. You will learn:

• How to properly ask for reaction from customers by guiding them — customers would know what to do next
• That you have to eliminate barriers or doubts by giving more information about your product to gain more customers
• That you have to reduce the risk factor to give your customer the confidence to take the next step

Video 5: Stair Step Marketing

In this video, you will learn the Stair Step Marketing approach. You will learn that it is important to look at what’s best for your customer. You will learn:

• That it is important to build a relationship with the customer first before offering your most expensive product
• How to make the relationship grow to get the loyalty of customer
• How to create a connection with your audience to develop trust

Video 6: Using Stories for Marketing

In this video, you’ll learn how to use stories in your marketing to make your connection with your client deeper. You will learn that:

• How to use these stories to build connections with your prospects
• How to structure stories in marketing to convince your audience to do the next step
• Using emotional triggers to make your audience feel what you feel in your stories

Video 7: Marketing as Education Through Video

In this module, you will learn how you can use your marketing video to educate. Use video to teach and show people to open their eyes to facts. You will learn:

• The power to use video in educating people to make your clients trust you more
• How you can create educational videos to help your prospects solve their problems
• How you can enlighten your audience to the problems they are having
• How to integrate your Call to Action in your educational videos

Video 8: Creating Partnerships & Connections

In this video, you will learn how important it is to create partnerships and connections to ramp things up in your business. You will learn:

• Why there is a need to create and build partnerships and connections for your business growth
• The benefits of partnerships and connections for your business
• How to find the right partners and connections for your business
• That building connections and partnerships is a never-ending process. You need to do it every now and then

Video 9: Psychology of Marketing Through Video

In this module, we will cover some of the basics of human psychology and how it works. Discuss some key elements that you could use in your video marketing. You will learn:

• Human psychology is NOT rational — everything is based on their own point of view
• Different types of customers have different kind of decision-making mindset
• It is important to have a known niche to meet the habitual mindset of people
• As well as understand how the human brain works to deal with your audience properly

Video 10: How Human Motivators Play a Role in Video

In this video, you will learn how human motivators play a role in video. We will discuss about the different types of motivators. You will learn:

• How to motivate people to make them purchase your products
• The three core motivators of people and use these to grow your business
• The difference between the Needs from the Wants and isolate them from each other
• Different types of motivators that you need to consider when you want to make a sale
• How to determine your prospects’ key motivators and propose a way to solve them

Video 11: Social Media Marketing with Video

In this module, you will learn how to integrate Social Media with your Video Marketing. Social Media has transformed the way we live our lives and video has become a mainstream online. You will learn:

• How to integrate your marketing in social media to grow your business
• Why it is important to know your audience’s needs and offer benefits, results, and solutions to meet them
• Learn how social media changes with time to know how to do your marketing
• Learn how to use social media to your benefit as a business owner

Video 12: Using Search Engines to Promote Video Content

In this video, you will learn how to use search engines to promote your video content. We will discuss what are the key insights and mindsets as you are looking to build exposure for your business. Specifically, you will learn:

• What Search Engines are — why you need to know what is really does
• What Search Engines want — the credibility that you need to build to be on the top of the searches
• How Search Engines really work — there is a “formula” that Serach engines follow that would allow you to be on top of the results

Video 13: YouTube Ranking Strategies

In this video, we will discuss some YouTube ranking strategies. We will also discuss the proper way of uploading videos in YouTube. Specifically, you will learn:

• How to rank high in YouTube — learn the strategies to make your video rank higher
• What’s more important to rank in YouTube — quantity vs quality
• How to write the perfect video title, description, and tags to rank higher in YouTube
• The power of playlists also how important it is to write descriptions
• How to create cards in YouTube and link them to your other videos

Video 14: Creating Formulas for Sales Videos That Sell

In this module, you will learn how to plan and create formula for sales videos that sell. Sales videos can be a little bit complicated for it has a lot of components. You will learn:

• How important it is to create a formula for your sales video
• What the one key factor to consider in creating your sales video
• The components that you need for your sales video
• How to look at the video statistics to see which videos are performing the best

Video 15: Multiple Video Sales Sequence

In this video, we will discuss multiple video sales sequence for your potential customer to go through. You will learn:

• How to do your video sequences by evaluating video sequences from various companies, brands, and ads that you see
• Why is there a need to create video sequence for your business growth
• The benefits of creating your video sequence in reaching out to your viewers

Video 16: Video Walkthroughs

In this module, you will learn another strategy — the video walkthrough. This adds value to your customer and would make it easier for your visitors to navigate your website. You will learn:

• How a video walkthrough could help your visitors
• Where you can use walkthroughs in your website
• Sample video walkthroughs that you could use in your business

Video 17: Video Proposals

In this module, you will learn how to make the best video proposal you can present your future clients. Video proposals can definitely raise your game. You will learn:

• Different ways to structure your video proposals to win more clients
• Why video proposals can help you convert higher end prospects into buyers compared to the traditional document proposal
• When is the right time to use video — is it worth the effort
• Some examples video proposal — know it’s components and variables

Video 18: Advanced Video Marketing Strategy #1

In this video, I will share with you an advanced video marketing strategy you could consider for your own business. You will learn:

• Different strategies that you could modify according to your business needs
• Get into the mindset of your possible clients to get on top of their list
• That using a popular name to route viewers to your website and increase your traffic

Video 19: Advanced Video Marketing Strategy #2

In this video, we will discuss another Advanced Video Marketing Strategy that you could use as a baseline information for your business advancement. You will learn:

• How to dominate the top 10 results in Search Engines
• The variations you could apply to your keywords to dominate the front page
• That planning your frequency in posting videos is also important in dominating the front page
• How many keywords or phrases you need to dominate to rank

Video 20: Advanced Video Marketing Strategy #3

This video, like the previous two, is a discussion about an Advanced Video Marketing Strategy. This would serve as a baseline information where you could tweak the strategy to meet your business needs. Here, you will learn:

• That videos allow us to build a connection with our audience
• That multiple videos pushing to a single product could help boost your sales
• How to create videos around a product, service, or Call-to-Action to allow your business to grow

Video 21: Video Design with Marketing in Mind

In this video, you will discover that a video design is crucial to your marketing strategy. You will also discover that not all elements are necessary to have a high conversion rate. Specifically, you will learn:

• The design of your video is not just about the “looks” — it should emphasize the message of your video
• How to design your video to better send your message to your viewers — selecting colors, fonts, and graphics
• That designing your ending is as important as the content of the video

Video 22: Creating Powerful Video Testimonials

In this module, you will learn more about the importance of video testimonials for your business growth. You will learn:

• The testimonial mindset — the public statements that your business does a good job
• How powerful testimonials are in convincing your prospects about your business
• The different types and styles of video testimonials that you could choose from depending on your need

Video 23: Quick Reviews & Conclusion

In this video, we will have a quick review and conclusion of the course. This will be a quick recap of the things that you had learned throughout the course. What’s inside this module are:

• Key points in every module of this course
• References you could look at to further your learning
• What are your next steps after finishing this course