Tarzan Kay – Copy Caboose

The copywriting course that teaches you green flags in marketing

Copy Caboose helps you establish a writing practice and teaches you how to:

• Write copy that’s conversion-focused but not coercive
• Attract customers who actually want to be there, instead of customers who got trapped by fear and FOMO
• Leverage the power of story to create superfans who share your work

And most of all—

If asking for the sale makes you sweat with anxiety, THIS PROGRAM IS FOR YOU.

Copy Caboose is for people who want to be good writers and good copywriters, but have certain reservations about the way they’ve been taught to market their business.

It’s for you if you want to learn how to sit down at your desk to get started, write engaging stories that sell, and use the marketing knowledge you already have but in a consent-based way.

This program gives you a calmer yet equally impactful way of selling programs and services online.

What You’ll Learn In Copy Caboose

Warm-up module: HOW TO BE A WRITER

By the end of this module, you’ll know:

• The “magic formula” for being a great writer (don’t hate me, this works)
• How to find your core stories and hone them until they’re just right
• A new spin on the ideal customer avatar exercise that’s better than “me 5 years ago”
• Ways to stand of from your competition with your special sauce—even if you don’t know what that is yet

Module one: YOUR COPYWRITING HANDBOOK

At the end of this module, you will be able to:

• Format your text in a way that’s accessible, and actually gets your copy read
• Understand and apply the most important rules of copywriting (and ditch others that aren’t)
• Use grammar and pronouns in a way that is authentic to you, and includes all genders you want to be included
• Write headlines and subheadlines that speak clearly to your ideal customer

Module two: POSITIVELY PERSUASIVE WRITING

At the end of this module you’ll be able to:

• Understand the difference between “conversion copy” and “coercion copy”
• Apply all 6 principles of persuasion in a way that’s “ethical according to you”
• Build consent and critical thinking into your sales copy
• Choose a copywriting framework and apply it to ANY PIECE OF COPY
• Optimize your opt-ins so that more people join your email list

Module three: THE COPYWRITER’S GUIDE TO INCLUSION

with Guest Teacher, Ebonye Gussine Wilkins

At the end of this module you’ll be able to:

• Open up whole new categories of customers (because you’re not unintentionally excluding them)
• Connects with your audience, including people who are different for you
• Understand and pinpoint where bias might be found in your writing
• Audit and evaluate your copy for implicit bias
• See examples of how copy and word choice can attract a broader audience to your brand