Advanced Direct Response Editor Training

Learn what it takes to become a Direct Response Video Editor pro. This advance training combines 8 different modules that teach you the fundamentals of video marketing all the way to editing viral videos in Premiere Pro. Highly recommended for editors who want to level up their skills and get better results in their career.

What You’ll Learn In Advanced Direct Response Editor Training?

MODULE 1: COURSE OVERVIEW 

• Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.

MODULE 2: DIRECT RESPONSE 101 

• 2.1 – What is Direct Response?
• 2.2 – Why is Direct Response Important
• 2.3 – Branded Advertising vs. Direct Response

MODULE 3: PRE-REQS TO VIDEO EDITING 

• 3.1 – What you need to get started
• 3.2 – Responsibilities as a Video Editor
• 3.3 – 5 Levels of a Performance Creative
• 3.4 – 5 Stages of Performance Ad Creative

MODULE 4: MASTERING MENTAL & CREATIVE STATES

• 4.1 – 3 States to Develop
• 4.2 – How to enter flow state
• 4.3 – Where to find inspiration
• 4.4 – 7 Tips to Become a Better Editor

MODULE 5: PRODUCT & CUSTOMER RESEARCH 

• 5.1 – Product Benefit & Features
• 5.2 – Customer Research
• 5.3 – Customer Awareness Level
• 5.4 – Customer Sophistication Level

MODULE 6: PERFORMANCE AD CREATIVE 

• 6.1 – The Truth about Performance Ads
• 6.2 – Video Ad Frameworks
• 6.3 – 3 Hook Types
• 6.4 – 7 Video Ad Types

MODULE 7: ASSET MANAGEMENT 

• 7.1 – How to Organize Your Media Assets
• 7.2 – How to Create a Digital Asset Manager
• 7.3 – How to Use Drive Stream

MODULE 8: EDITING VIDEO ADS THAT SELL 

• 8.1 – Video Ad Editing Process (11 Steps)
• 8.2 – How to Create Modular Clips
• 8.3 – Assembling Your Timeline
• 8.4 – Adding Titles, Effects, Colors & Overlays
• 8.5 – Editing Voice Overs
• 8.6 – Exporting Hook Variations

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