Amie Tollefsrud – Online Course Academy

The step-by-step guide to creating, launching and selling your own profitable online course!

While simultaneously building an online audience full of future students who are ready to click “purchase!”

Here’s what you can expect to learn from enrolling in Online Course Academy:

• A proven formula to achieve your online course revenue goals (no matter what your current audience size)
• Narrow the niche of your current business so that you can start to position yourself as the “expert” on your course topic
• How to choose a PROFITABLE and desired online course topic that will have your clients saying “take my money”
• How to simultaneously grow your email list and audience full of future students WHILE creating your course content
• How to make money off your course BEFORE it’s even created (yes, really!)
• An in-depth promotional strategy to get your voice and message heard by the masses (without the use of ANY ads) before launching
• The step-by-step process for creating your online course content and turning it into slides, videos, audio, and PDFs (plus editable templates!)
• Screenshare of how to record + edit your course videos and upload them into your “school”
• How to price your online course competitively in your market (and charge what you’re worth!)
• An entire 5-part launch strategy (including access to the EXACT e-mail sequence i’ve used during every one of my 5 and 6 figure launches)
• Strategies for re-launching and using affiliates
• Timelines for 60, 90, and 120 day course creation plans
• Mindset + manifesting strategies

What You’ll Learn In Online Course Academy?

Module 1 – Prep For Online Course Creation

• Welcome To Online Course Academy + Overview (6:39)
• Increasing Productivity (The 4 Tendencies – Which One Are You?) (6:14)
• Types Of Courses/Launches (+ Which is Right For You?) (15:18)
• Course Revenue Planning (7:35)
• Manifesting Your Revenue Goal (7:08)
• Prep For Course Creation (9:05)

Module 2 – Your Profitable Online Course Topic

• You Need A Niche (To Sell An Online Course) (17:18)
• Choosing Your Online Course Topic (19:35)
• Create Your “Unicorn” (i.e. Ideal Student Profile) (11:31)
• Will It Be Profitable? (16:39)
• Naming Your Online Course (10:58)
• Staying Organized During Course Creation (12:29)
• Determine your course timeline (5:52)

Module 3 – Cultivate While You Create

• What’s Your Teaching Type? (6:38)
• List Building 101 (104:11)
• Visually Branding Your Course (10:01)
• Create A Promotional Plan (Go Get Your Unicorn) (14:37)
• Outlining Your Online Course (10:18)

Module 4 – Online Course Creation

• Creating Your Slides (+ Template!) (19:39)
• Recording Your Course Videos (16:20)
• Editing Your Course Videos (13:45)
• Creating Course Worksheets (+ Templates!) (3:41)
• Setting Up Your “School” (39:10)
• How To Create A Membership/Subscription Site (11:20)

Module 5 – Sexify Your Course (So It SELLS!)

• Position Your Course In Market (7:23)
• Telling Your Personal Story (Personal Branding) (8:55)
• How To Price Your Course (12:16)
• Optimizing Revenue and Conversions (8:13)

Module 6 – Launch, Launch, Baby

• Get The Party Started (Pre-Launch Prep) (9:12)
• Your 5-Part Launch Strategy (80:54)
• Increasing Urgency In Your Launch (5:53)
• Pre-Sale Strategy (13:13)
• Crafting A High-Converting Sales Page (45:46)

Module 7 – The After Party

• Keeping Up With Your Course/Students (4:22)
• Recap Your Launch + Pivot (6:10)
• Turning Students Into Cheerleaders (Affiliates) (9:14)
• Refunds + How To Deal
• Plan Your Next Launch (3:49)
• Become an OCA affiliate! (2:32)

Module 8- All Your Tech Tutorials

• Setting Up Your Google Drive Folders (1:40)
• Trello Tutorial (5:46)
• How to set up a landing page in SS (32:37)
• How To Set Up Link-Triggers in Convertkit (3:29)
• How to Edit Course Slides in Canva (2:21)
• How To Record Videos Using Screenflow (2:34)
• How To Record Using QuickTime (1:10)
• How To Edit In Screenflow (5:27)
• How To Edit In iMovie (2:07)
• How to Edit Course Videos in Final Cut Pro (1:41)
• How To Edit Your Course Worksheets Using Canva (3:41)
• Accepting Payments (Via Stripe + PayPal) (2:00)
• Excluding ‘Students’ From Your Sales Sequence (3:10)
• How To Set Up An Automated “Welcome” E-mail To New Students (3:41)
• How To Set Up ‘Drift’ On Your Sales Page (4:52)
• How To Create Affiliate Links (3:01)
• How To Create “Coupons” In Teachable (2:06)
• How To Make A Course “Mockup” Graphic
• How To Create Audio Files (0:49)
• How To ‘Tag’ Students (3:29)
• How to Connect ConvertKit and Squarespace (48:05)
• **How to Create a Landing Page in LeadPages** (not necessary – but looks very professional) (5:01)
• ConvertKit 101 with Sue – Setting up account, Segments, Tags, Broadcasts and Sequences (20:46)
• How to Add Captions to Your Course Videos (2:59)
• Set Up Your School in Kajabi (in case you choose to) (27:03)