How Smart Copywriters Are Building Thriving Writing Businesses (While Making Traditional Client Work Optional)

I’m thrilled to announce we’ve partnered with Ben to bring you his newest, most up-to-date framework for becoming a successful “alt-copywriter.”

It’s the all-new Client-less Copywriter program.

Inside, Ben literally gives you the roadmap he’s spent nearly 23 years building and following — his entire framework for growing a thriving business without EVER needing a single client (though if you still want to work with clients, this framework lets you do that and in fact, makes it so you can charge higher fees for what you do!).

You’ll discover:

• How to leverage your copywriting skills to create a real asset that can pay you again and again…
• Ben’s proven “write once, profit forever” framework that can help you create many potential income streams from your writing…
• The exact steps to growing this business so its value increases with each passing month…
• And how to structure everything so your business runs smoothly and without you having to be chained to your desk, 24/7…

I’ll tell you more about this exciting program ahead, along with how you can be among the few in the world who have access to it.

But first…

How about I just GIVE you the four simple steps in Ben’s framework?

These are the same steps that transformed him from a traditional freelance copywriter into one of the most successful alt-copywriters in the world.

What You’ll Learn In Client-less Copywriter

Step 1: Create Your One-Sentence Business Plan

At the core of Ben’s framework is his crazy simple, but highly effective “one-sentence” business plan.

All you need to do is answer a series of four questions.

Now, I can’t give away all four questions here (you’ll have to grab a copy of The Client-less Copywriter), but I can at least get you started and most of the way there…

You start by answering this one simple question…

Who do you want to serve?

This is such a great question, because Ben’s framework isn’t about chasing after money or picking a niche because it’s “hot” and other people are in it.

Instead, you need to “choose” the people you actually care about and want to help!

For example, in Ben’s very early days, as he was thinking about who he wanted to serve, he immediately thought about men who were concerned about their prostate health.

Why?

Because it was something that had affected his own family.

He knew how scary and frustrating it could be for men dealing with these issues and their loved ones.

So he wanted to create something that would truly help.

Given all his personal experience with this topic, he wrote a book, built a small platform around it, and turned that passion into a business.

It wasn’t glamorous or sexy. But it WORKED.

Because he truly understood his audience — the people he wanted to serve.

He knew what they were going through. He knew what it was like to have someone you love have prostate issues.

And he understood what was on his prospects’ minds.

Ben didn’t have to “discipline” himself to work on the business, because it’s an issue he cares about.

And therein lies the key…

You don’t want ANY of this to feel like “work.”

That’s why you pick an audience of people you sincerely want to help, because they’re going through something YOU’VE experienced and dealt with, and you know “the way forward.”

And because of this simplicity…

You can grow a business around almost ANY topic or issue — from home security… to buying and selling used designer clothing… to hobbies like playing guitar or learning card magic tricks.

By the time you’re done thinking about and answering this question, you want to create a statement.

Something simple like:

“I want to help parents of neuro-divergent kids navigate the public school system.”

Or…

“I want to help busy professionals master the art of home cooking without spending hours in the kitchen.”

Or even…

“I want to help first-time aquarium owners keep their fish healthy and create stunning underwater environments.”

It’s really that simple.

And here’s the best part:

Ben will walk you through every step of creating your One-Sentence Business Plan inside The Client-less Copywriter.

He’ll give you plenty of REAL examples, so you can come up with a one-sentence business plan that feels completely authentic to YOU, ensuring you will feel excited about it.

Now once your plan is in place, you’re ready for Step 2…

Step 2: Create Your Opt-In Page

Now that you know WHO you want to serve…

It’s time for your next step — setting up what’s known as an “opt-in” page.

This is where people who you want to serve will take their first step into your “ecosystem”… by giving you their email address.

Now don’t worry…

This is FAR simpler than you might think — especially with how Ben shows you how to do it.

All you need are two key elements:

• A compelling headline

This is your promise — a clear, enticing reason for someone to sign up.

For example:

“Discover the Simple Framework That Turns Your Writing Into a 24/7 Income Stream (No Clients Required!)”

Your headline should immediately communicate the value of what they’ll get by giving you their email address and joining your list.

• The “shameless bribe”

Next, you need to give them a REASON to opt in — i.e., something valuable that’s related to the problem they want solved or the dream they’re chasing.

This could be almost anything, like a free report, a checklist, a simple training video… Ben calls this the “shameless bribe” and it’s what will get folks “in the door” and onto your email list.

Now I can’t say this enough, but this is not hard to create at all, even if you’re terrible with technology.

Ben himself confesses that he’s really bad with tech — especially when it comes to setting up ANY kind of page.

That’s why he’ll tell you the exact software HE uses that makes it “stupid simple” to get this part done.

It’s one of those “if HE can do it, then you can too” types of situations.

With your opt-in page in place, it’s time to move onto…

Step 3: Get People to Your Opt-In Page

Now that you’ve created an irresistible opt-in page, it’s time for the fun part — getting people to visit it.

Your mission is to bring in as many interested people from your ideal audience as possible, so they can join your list.

This may sound complicated — but it’s really not.

All you need are a few simple strategies that all revolve around writing content every day.

This content — whether it’s a blog post, a social media post, etc.…

… will all lead people back to your opt-in page.

Think of it as giving your audience valuable content while showing them where to go for more.

And the great news is…

In The Client-less Copywriter, Ben shows you 10 different ways to do this and get hordes of people to your opt-in page. (You only need two or three, but this will give you plenty of options to choose from.)

You’ll discover:

• A decades-old list-building secret that can add hundreds of new subscribers to your list in a single day and is 100% free…
• The “Gene Schwartz technique” you can use to have your EXISTING clients work on your behalf to grow your list for you (this works especially well if you’re just starting out)…
• A set-it-and-forget-it strategy that keeps bringing in new leads years after you do the initial work (this is one of Ben’s favorites)…
• How to use the “email snowball” to leverage everything you write and get compounding leads onto your email list each month…
• The counterintuitive approach that gets other marketers eagerly sending you their best subscribers…
• A sneaky method that motivates people to actively SEEK YOU OUT and join your list (without you ever having to promote yourself)…
• How to create content “tentacles” that give you dozens of invisible paths that lead straight to your opt-in page…
• A unique “value swap” technique where you can trade just 60 minutes of your time for potentially hundreds of new subscribers to your email list…
• The 90-day “sustainable growth” blueprint that helps you identify your most effective list-building methods, all while eliminating the ones that waste your time…
• And much, much more…

Step 4: Write Daily Emails and Build Relationships

The beating heart of your client-less copywriting business is pretty darn simple — writing a daily email to your list.

This step might seem intimidating at first, but it’s far easier to do once Ben explains how to do it and where you can get ideas for what to write each day.

Now, let’s address the elephant in the room…

A lot of people think emailing daily might annoy people or get folks to unsubscribe.

Ben had these exact same concerns starting out. But he quickly discovered that the more emails he sent, the more money he made.

And the reason is proximity.

Think about it:

Every day you show up in someone’s inbox, you’re building a relationship.

Every story you share, every insight you offer, every piece of advice you give…

It all adds up to something Ben calls “friendly familiarity.”

And this friendly familiarity is worth its weight in gold. Because when people feel like they know you, when they trust you, when they look forward to hearing from you each day…

That’s when the magic happens… THAT’S when they start buying from you without hesitation.

And that’s when your client-less copywriting business truly takes off.

Best of all?

Ben has discovered that writing these daily emails doesn’t have to be a grind.

In fact, he’ll explain why it’ll become something you look forward to doing (and can even become quite therapeutic!).

Inside Client-less Copywriter, Ben shows you:

• His “write once, profit forever” email framework that helps turn your daily writing into what could potentially become multiple streams of income…
• The psychology behind why daily emails work so much better than occasional “when I feel like it” emails…
• How to structure your emails so readers eagerly await them (instead of dreading “another marketing message”)…
• His counterintuitive approach to dealing with unsubscribes (and why they’re actually a GOOD sign)…
• And much more…

And don’t worry if you aren’t sure about HOW to write these emails.

More courses from the same author: Ben Settle