Charlotte Adorjan – Write With Power: The Copywriting Secrets That Will Give Your Words Impact

In 5 easy to follow modules, award winning copywriter, Charlotte Adorjan, shares the secrets to writing words that sell and move people to act. No writing experience necessary. Just a desire to give your words more power and impact out in the world.

Everyone can write. But not everyone can write copy that works.

It’s crazy to think, but the world is literally filling up with content. 306.8 billion emails will be pinged-out to today alone. (I KNOW. Urgh.)

So how do you make people really listen to you? How do you work out something killer to say? How do you get what’s in your head down on the page and really move people?

As a copywriter working for over 20yrs in the world’s best ad agencies, I’ve got a pretty hefty bum-bag full of writing tricks to share. This is everything I use to get my words dancing in people’s heads; making them laugh, cry and buy.

The world desperately needs more strong female voices, so for every ten spaces sold, I’m donating a place to a student or female business owner who might struggle to pay the fee.

What You’ll Learn In Write With Power: The Copywriting Secrets That Will Give Your Words Impact?

• Make your web copy, social posts, blogs, newsletters, emails and ad copy as engaging as possible.
• Find your Unique Selling Point (USP) and Tone-of-Voice, and flex it across everything you do.
• Encourage people to sign up or buy your product or service
• Use a foolproof structure that works every time.
• Use simple, powerful writing tricks that’ll move people to follow you to the ends of the earth.

About Charlotte Adorjan

I started my career as a bit of a unicorn. A rare female copywriter at one of the UKs most creative and tough ad agencies in a department of competitive guys. It was no wonder when I started out I had little confidence.

​But being a unicorn had its advantages. It made me more unique, helped me forge my own path and gave me a pretty tough skin under all the sparkle. Now twenty years on – and lots of shiny awards and successful campaigns later – i’m in a position to pass on what I learnt working on some of the best and most effective campaigns in the world.

Being able to write and move people with words is a powerful and liberating thing, and comes in useful in all aspects of my life beyond my day job. Now it’s time to pay it forward and help support others in their writing, empowering them to improve their businesses’ success through better copy and unlocking the freedom that better communication brings.

I also write articles on parenthood and the challenges of raising an autistic son, alongside female-centric issues surrounding work and motherhood.

I’m co-founder of Woodism (woodism.co.uk) an art collaboration championing autism and neurodiversity, selling prints written by my autistic son, Woody.

I also consult directly with fledgling companies and brands, guiding them to find their tone-of-voice, pen their brand story and write content that resonates with their audience. Many of these companies are female-led. Helping other unicorns find their wings.

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