Chris Gillespie – How to Find Clients as a Freelance Writer

This course offers a sales methodology for finding, winning, and keeping high-paying and respectful clients. It comes with a big caveat: This takes work. We aren’t selling magic beans here. You have to be committed to investing time. If you do, this is everything you’ll need to support yourself.

Everything You Need to Begin

Equally applicable for writing novices and seasoned journalists

• Step by step instructions
  Each chapter includes instructions so specific, you can hit pause and try for yourself.
• Real life stories
  Go beyond theory and hear about how the founder of Fenwick started out as a freelancer, found clients, and grew the business.
• Templates
  Downloadable templates to things like invoices, contracts, and outreach emails.

What You’ll Learn In How to Find Clients as a Freelance Writer

Chapter 0 – Introduction

• A Quick Welcome
• Getting Started

Chapter 1 – Close Your First Deal

• Get to One ‘Yes’

Chapter 2 – Owner’s Mindset

• Benefits of B2B Writing
• The Owner’s Mindset
• My Story

Chapter 3 – Understanding B2B

• We’re Going on a Buying Journey
• The Curse of Knowledge
• Ending the Vicious Buying Cycle
• B2B Deep Dive
• Two Degrees of Thoughtfulness
• What do You Actually Write?

Chapter 4 – Your Writing is a Product

• Pick Your Product
• Customer Research is Critical
• Your Unique Edge

Chapter 5 – Selling and Being Paid

• Sales Isn’t What You Think It Is
• Where Do You Begin?
• Start Selling Outbound
• Drafting Your Outreach Template
• Making Outbound A Habit
• How Often Do I Follow Up?
• The Discovery Call
• Negotiations
• Signing An Agreement
• Getting Paid
• Troubleshooting Your Sales
• BONUS: Finding Work On Freelancing Sites
• BONUS: Conducting Outreach On LinkedIn
• Agreement Template
• Invoice Template
• Template CRM
• W-9 Form
• Email Outreach Templates
• What to Charge

Chapter 6 – Marketing and Being Found

• Before You Market, You Must Brand
• Marketing Strategy
• Marketing Tactics

Chapter 7 – Customer Service and Growing

• Keeping The Customers You Catch

Chapter 8 – Managing Your Business

• Health Insurance
• Accounting and Taxes
• Money Management
• Hiring Help

Chapter 9 – Finding Balance

• Take Time Off

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