Edward Sturm – Compact Keywords

Gives long-term success with Google Updates

Compact Keywords gives searchers what Google wants:

• Direct, clear next steps. “You’re looking for what we offer – here’s a button to buy it, use it, or get in touch.”
• Language to fill in gaps. Warm searchers are ready to act – but most businesses don’t target the language they use. That means Google can’t recommend these businesses. Compact Keywords fixes this by matching intent with pages built to convert.
• Easily understood websites. Compact Keywords includes simple technical SEO lessons anyone can follow – making your site easier for Google to crawl and parse, while also improving navigation for real people.

Blog SEO, by comparison, usually gives searchers what Google doesn’t want:

• 3,000 word articles with a lot of fluff. Articles offer incomplete information or answers that are unnecessarily long.
• Targets the same language lots of other sites target. Doesn’t help Google fill in the gaps.
• Bloated content structures like /blog/, endless pagination, massive generic articles. Hurts usability and search engine understanding.
• Over the last several years, blog SEO has been hit by many Google Algorithm Updates! Don’t do it!

What You’ll Learn In Compact Keywords

• Introduction
  Why this method works and what to expect
• Critical Basics
  How to identify keywords that make money with less effort
• The New SEO
  Real keyword examples that drive revenue and why blog SEO is dangerous
• Visibility Foundations
  Making sure Google and AI can understand and index your website
• On-Page SEO
  How to make SEO landing pages that rank, get trained on by AI, and convert visitors
• On-Site SEO
  How to structure your website for purchase-intent pages
• Finding Compact Keywords
  My method for finding keywords that get you customers, users, and leads
• Putting up Pages
  Putting together and publishing pages
• After Publishing a Page
  What real, lasting SEO results look like
• Case Study
  Showing how few backlinks are needed to rank for high-intent searches
• Ranking Without Using a Website
  How to get sales with video SEO and user-generated content SEO
• Link Building
  How to make search engines trust you and show your content
• Overview
  Prioritizing what’s most important for getting results
• Compact Conclusion
  Wrapping up