Freelance Cake – Morning Marketing Habit

Morning Marketing Habit is a 6-week course designed to help freelancers and consultants form… wait for it… a morning marketing habit. Very short video lessons and assignments will give you the knowledge, tools, and momentum you need to stay consistent with your marketing and get more solid project leads from your dream clients.

By the end of 6 weeks, you will have accomplished the following:

• Learned the simple but sturdy definitions of marketing terms and ignore all the crap that doesn’t matter.
• Created a 1-page marketing plan based on the strategies, tactics, and activities that fit your strengths.
• Designed and kickstarted your LinkedIn marketing experiments.
• Started making your minimum marketing deposit 5 days a week.
• Started tracking the results of these experiments.
• Timeboxed those experiments so you can reassess after putting in a statistically significant number of activities—e.g., at least 100.
• Zeroed in on what’s working for you so you can double down on it.

What You’ll Learn In Morning Marketing Habit

• Day 1 – Intro
  Welcome to Morning Marketing Habit
• Day 2
  Why are we inconsistent with marketing?
• Day 3
  What makes a great marketing plan.
• Day 4
  Paying attention to what wants to happen.
• Day 5
  The 3 R’s in your marketing.
• Day 6
  Standing out in a crowded freelance market.
• Day 7
  What freelance clients really want to buy.
• Day 8
  What is positioning and how does it affect the way clients see your value.
• Day 9
  Keeping track of the right metrics.
• Day 10
  Changing the way you think about marketing.
• Day 11
  Forming long-term habits.
• Day 12
  Staying consistent with your marketing.
• Day 13
  Service vs Offer + 3 offers every freelancer needs
• Day 14
  Find out where your dream clients hang out and go to them.
• Day 15
  What’s good enough to win at marketing?
• Day 16
  What is a niche, and how do you know it’s a good one?
• Day 17
  Here’s why you should specialize.
• Day 18
  Making it very easy for your dream clients to remember what you do.
• Day 19
  Removing the friction.
• Day 20
  Paying attention to the numbers.
• Day 21
  Setting aside time to analyze the data.
• Day 22
  This is what I mean when I say “think like a scientist.”
• Day 23
  Always be tinkering.
• Day 24
  Quality & Craftsmanship vs Marketing & Self-Promotion
• Day 25
  Reframing self-promotion.
• Day 26
  Find your minimum viable marketing.
• Day 27
  When things don’t go as planned.
• Day 28
  Making offers according to your own rules of engagement.
• Day 29
  Creating value on platforms and transferring it to the one you own.
• Day 30
  Recap
• Day 31
  Building your “sales assets.”