Become a Member Of The CopyThinking Community And Get The Copy Matrix

So you can finally start doubling and tripling the results your copy rakes in by outTHINKING your competition

Imagine if you could…

• Position what you’re selling in a way that you’d not have to compete with your competitors. Meaning: Get more clients. Easier. While charging more
• ​Write ETHICAL copy that’d outperform many of the GREAT copywriters out there… Without using any of their sleazy over-the-top promises or fake marketing tactics
• Discover the secret language behind copywriting so that you can UNDERSTAND why a piece doesn’t work – and be able to immediately fix it and look like a freakin’ magician.

Those MIGHT look like over-the-top promises. I understand that.

But they are not promises. They’re just SKILLS.

Skills I’ve been teaching in my small (and closed) circles for 5 years.

All while walking the walk and using those skills on a daily basis myself.

What You’ll Learn In CopyThinking 2024?

• Why awareness levels are the key to making any copy work (this is how you scale businesses)
• How to decide on an awareness level to target and what to write in order to get the sale (get this wrong and you’re toast)
• The sneaky way to get more sales for a new business by NOT competing (you can do this once you fully understand awareness levels and how to pick them)
• Each market has one awareness level. Right? Wrong! You can pick the awareness level you’d be targeting. And there is a specific equation to know which one to pick (get this and you’re already light years ahead)
• The silly mistake 90% of advertisers make that THEY THINK will get them more money (but actually makes their ads flop).
• Understand once and for all why it’s a bad idea to use templates and formulas to write copy (unless you want it to suck)
• Know what to write at each awareness level in order to convert buyers. This also works for cold DMs and cold emails (Yeah. Most cold emails are done WRONG)
• See REAL ads that are running RIGHT NOW where I’ll tell you exactly which awareness levels each ad targets so you can learn the UP-TO-DATE techniques
• If you watch module #3 you’ll see how to connect the ad’s (or any type of content’s) awareness level to the sales page’s awareness level correctly
• In the same module you’ll also understand how different-awareness ads can lead to the same sales page (scaling with ONE sales page)
• Learn the most important element in “snatching” your competitor’s prospects — by targeting high-awareness people who and are ready to buy (with an example from Twitter)
• Understand the 5 sophistication levels of any market (and why we will never write copy in the first two and the last one).
• A better-than-forum-doom-scrolling technique to determine your market’s sophistication level simply by looking at 3-5 competitors
• Are you confused about the difference between awareness and sophistication levels? No more after watching module #5
• Why you can NOT choose your market’s sophistication level (unlike awareness levels) and how you’ll get a few sales but will never be able to scale if you do
• 99% of the marketers who THINK they understand sophistication levels – actually don’t (Module #6 will put you in the 1%)
• The truth about why most OG copywriters (THINK David Oglivy & Gary Halbert) wrote ads in high sophistication levels — and why you are making a HUGE mistake if you try to model them.

More courses from the same author: George Ten