John Romaniello – Captivating Copywriting

An unmatched copywriting course designed specifically for coaches, consultants, and online business owners who want to write high-converting, brand-enriching, personality-driven copy.

Captivating Copywriting is a comprehensive, self-paced course that’ll take any online business owner and turn them into a capable, confident, profitable copywriter in 8 weeks or less.

Taking everything I’ve learned about copy over the past 10 years through aggressive study, practice, and experience, Captivating Copywriting simplifies and delivers it to you with the perfect balance of information and entertainment.

With nine modules released over 8 weeks, every week gives you new training and new lessons, breaking down another piece of the copy puzzle.

Each training covers a specific aspect of copy, from research to building out the perfect offer.

Every module is packed with video training and accompanying workbooks, covering copywriting from the psychology of sales, the process of building out perfect headlines.

All taught using priceless frameworks to help you churn out magic words in less time than you’d think possible.

What You’ll Learn In Captivating Copywriting?

MODULE 1: Ravenous Research

• How to “read their minds” and speak their language, so you’re always using the right words at the right time.

MODULE 2: Conversion Cognition

• How to “install” the A-List copywriting mindset to turn any blank screen into a high converting page.

MODULE 3: Heavenly Headlines

• How to write unbeatable headlines to GRAB attention, INSPIRE interest CREATE desire, and PROVOKE action

MODULE 4: Problems & Pain

• How to ethically use pain to sell the solution to their problem (allowing them to heal that pain).

MODULE 5: Overthrowing Objections

• How to eliminate doubts, fears, and rationalizations to move them down the page to that magic add to cart button.

MODULE 6: Storytelling Secrets

• How to use powerful stories to create instant curiosity, foster deep connection, and convert with conviction.

MODULE 7: Offer & Opportunity

• How to put together an unbeatable, irresistible offer that sells using opportunity. instead of just scarcity.

MODULE 8: Authenticy, Always

• How to use copy to be MORE authentic; these frameworks and practices make sure your copy always sounds like you.

MODULE 9: Craft & Construction

• The exact process to produce, polish, and put together highconverting sales pages, ads, and emails, piece by piece.

Captivating Copywriting Is For You If:

• ​You’ve got a dope product or course and you’re excited about—and you’re eager to get it to more people.
• You have a coaching program or other service that’ll help people, and you want to write amazing copy to help promote it.
• ​You like puppies.
• You’re excited at the idea of people telling you how excellent your copy is because you’re like me and words of affirmation is your love language.
• ​You have a modicum of patience and a generally grounded view of reality. In other words, you’re gonna put in some time.