Justin Simon – Content Repurposing Roadmap

Content Repurposing Roadmap by Justin Simon is a course that teaches busy content marketers how to efficiently repurpose their existing content into lead-generating assets.

Turn your existing content into a lead-generating machine in a few hours a week

The step-by-step program for busy content marketers to transform your existing content into high-ROI assets without always creating new content.

I used to believe that producing more content was the key to success in content marketing.

If we just created enough, our audience would grow, leads would pour in, and the work would pay off.

So, I did what most content leads do. I churned out more content. Blog posts, social media updates, newsletters…you name it, we made it.

But despite our efforts, we were always behind, overwhelmed, and the ROI on our content remained frustratingly low.

It felt like we were stuck on a hamster wheel, constantly sprinting but never getting ahead. The more we produced, the more stressed we became. Creating content wasn’t the problem. Distributing it effectively and making it work harder was.

I still remember the moment when I realized this approach wasn’t sustainable. Our team had just finished a huge campaign, and we were exhausted. The content was great, but it was sitting there, barely seen by our audience, generating hardly any leads. After months of work, the impact was minimal, and I thought to myself, there has to be a better way.

That’s when it hit me. We didn’t need more content. We needed to maximize the content we already had.

I realized that we could take one high-performing blog post and turn it into a month’s worth of social posts, an email campaign, a podcast, and even a webinar.

Instead of reinventing the wheel every time, we could repurpose and distribute strategically. This small mindset shift completely transformed how we approached content.

But it wasn’t just about repurposing. It was about having a system.

A system that takes the content you’ve already worked so hard to create and amplifies it across multiple channels, without the burnout, without needing extra staff, and without spending all your time on creation.

That’s how the Content Repurposing Roadmap was born.

This course is the exact system I used to finally break free from the endless cycle of creation. It’s helped hundreds of content marketers like you turn their existing content into high-ROI assets, generate more leads, and stop wasting time and resources on starting from scratch.

If you’ve ever felt like you’re drowning in content but not seeing the results you deserve, you’re not alone. And more importantly, you don’t have to keep running on that hamster wheel.

There’s a better way. And this course is designed to show you exactly how to do it.

What’s in Content Repurposing Roadmap?

• Systems and frameworks: Audit your existing content to discover what’s worth repurposing (with step-by-step instructions). Learn the three types of content you need (with real-life examples). Build a distribution doc library (with the exact template and framework I use every single week).
• Instant results: Stop staring at a blank screen. Go from having no plan to a full distribution calendar in less than 7 days.
• Everything to start: Full video lessons, detailed examples, and fill-in-the-blank templates.

What You’ll Learn In Content Repurposing Roadmap?

LESSON 1 & 2: Mindset shift

• Understand the 4 myths that are holding you back
• Learn (and solve) the number one problem that keeps you running behind

LESSON 3 & 4: Content audit

• Learn the 3 types of content you need to build an engine
• Get real-life examples
• Know how to audit and plan your content for success every quarter, month, and week.

LESSON 5 & 6: Content engine

• Get a step-by-step tutorial on how to repurpose a blog (+FREE template)
• Learn how to turn social media posts into a blog
• Map your content onto a repurposing calendar

More courses from the same author: Justin Simon