Kenneth Lovell – Music & Sound Design for Sync: The Complete Process for Scoring TV Commercials

Learn to create custom sound tracks for sync

In this class, using simple tools and concepts, you will learn exactly how to compose music, sound design, mix and master commercials for sync.

During class, Kenneth Lovell brings you into his studio and shares with you his entire creative process from start to finish. Follow along with Kenneth as he scores, sound designs, and mixes a real, brand new commercial for Kia’s new electric car.

Along the way, Kenneth explains everything that he’s doing and thinking in detail — every idea, decision, tool, and technique. By the end of the class, you’ll know everything you need to pursue commercial projects with confidence.

What You’ll Learn In Music & Sound Design for Sync

• How to use Kenneth’s method of “Harmonic Surprise” to captivate viewers.
• How to read and understand a creative brief to deliver what the brand wants.
• How to use simple plugins to create compelling soundscapes.
• How to create drama though harmonic choices and instrumentation.
• How to add sound design to picture to create an aural environment.
• How to compose, mix, master and deliver a commercial for broadcast.
• How to choose the tempo for music to picture.
• How to combine music and sound design to create an emotional response.

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