Laura Belgray – Story Hero Storytelling Workshop

From the maker of Inbox Hero, it’s…. Story Hero!

The Email Storytelling Superclass

Learn to tell stories that get your emails devoured…

And your offers snapped up!

What You’ll Learn In Story Hero Storytelling Workshop

• The Art of The Start: How to jump into a story so we’re gripped from the get-go
• The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
• Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
• Rhythm changes. (See what I did there?)
• “How do I use dialogue and spoken lines?” ME: I’ve got you.
• Humor, or which words add the yuk yuks
• Length. How long is too long?
• The difference between a “who cares” anecdote and a real story
• How to make a story “email appropriate”
• Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?

Who am I?

I’m Laura Belgray, award-winning copywriting expert, founder of Talking Shrimp, co-creator of The Copy Cure, and unapologetic lazy person. I also like to be called “Laura F*cking Belgray.” That’s the fame status you achieve telling great stories: {first name} f*cking {last name}.

I’ve taught email writing to thousands, through live events like Copy Chief Live, Traffic and Conversion, and Unfair Advantage Live, and online conferences like Teachable’s, Marketing Profs’, and lots more.

Before segueing to copywriting in the online entrepreneur world, I spent decades writing promos for big TV clients like Nickelodeon, Nick at Nite, TV Land, HBO, Bravo, and Fandango.

A dream job, for sure.

But my real dream was always to make a living writing my own stories.

I constantly wished, Can’t I just write emails? Recently, when I discovered I essentially *could* do that, I retired from client work and went whole-hog (or whole shrimp?) on emails.

Think you have to have a huge list or charge huge prices to make it? In one affiliate promotion, I made 6 figures from a 6k list. Up against affiliates with lists 100 times the size, I was number one for sales. All because I kept at it and put story into every email.

My first launch for Inbox Hero, a true “lazy launch,” brought in just under $200k. For a (then) $299 product. That’s the power of writing great emails with great stories.

You can do that, too! I’m here to show you how.

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