Lindsey Wagnon – Plan Your Content

Creating and organizing content can be one of the most time-consuming parts of marketing. In this course, we share our straightforward, time-saving method to planning, brainstorming, organizing and executing great content.

What You’ll Learn In Plan Your Content

Welcome to Plan Your Content

• Hello from Lindsey
• Getting to know you

What is Content Marketing?

• What is Content Marketing Anyway?
• Quick Review – What is Content Marketing?

Set your Content up for Success

• Start with a holistic marketing plan
• Set smart goals
• Pick the right platforms
• Out of curiousity…

Themes Reign Supreme

• Think in Themes
• Quick Review – Themes

Build that Brief

• Build a Content Brief
• Quick Review – Content Brief

Get Results

• Set up result tracking

Content Calendsheet

• Calendar + Spreadsheet = Calendsheet
• Calendsheet Takeaways

Creating your content

• Ways to do quick, effective content creation
• Quick review – content creation

Final tips for content success

• Six things you need to know about content marketing
• Quick Review – content musts

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