Matt D’Avella – Master YouTube

There’s no better time to start a YouTube channel than right now

The game has changed and anyone (yes, even you!) can create their own platform and share meaningful content with the world.

But chances are, YOU ALREADY KNOW THIS.

You’ve spent months (maybe even years) watching your favorite YouTubers from the sidelines.

And you’ve started to hear a voice inside saying:

• Maybe I can share my experiences to help someone else.
• Maybe I can build an engaged community of inspiring people.
• Maybe I can make a full-time living from a creative career that fulfills me.

But every time you even think about starting a YouTube channel or continuing to work on your existing one, you end up overwhelmed and stuck.

When you compare your videos to those of your favorite creators…your filming & editing skills are coming up short

But you’re still struggling to figure out the lighting, how to edit your videos, record crystal clear audio, and so much more!

• You know making better quality videos takes time and practice…
• But when you’re already juggling a hectic college load or a 9-5 job, improving your limited skills has no choice but to take a backseat.
• And there’s absolutely no way you’re putting out a less than perfect video – especially if you’re going to be broadcasting your face to strangers on the internet. You’re determined to start with what you have (even if that’s just your smart phone, a plastic tripod, and a flimsy ring light from Amazon).

To make matters worse, no matter how many tutorials you watch and blog posts you read, it never seems to make a difference

• You’re still surfing YouTube videos like it’s an Olympic sport, trying to piece together all the conflicting information
• Yet you don’t feel any closer to knowing where to start or how to improve without feeling overwhelmed.
• You can’t seem to get your videos in front of your dream audience (or anyone, really), and you wonder if you should just call it quits on this dream.

SOUND FAMILIAR?

I think now is the perfect time to take a trip down memory lane

By the end you’ll be able to:

• *FINALLY* START YOUR YOUTUBE CHANNEL
  Let’s tick this off your list of goals once and for all! You’ll know exactly where to start, what to name your channel, and how to breeze through the entire set-up process without the overwhelm.
• CREATE ORIGINAL & ENGAGING CONTENT
  No more feeling like the rip-off version of your favorite creator. You’ll have developed a solid content strategy so you’ll always know what key topics to make videos about. Plus how to tell compelling stories that’ll hook viewers in from start to finish (and get them to subscribe).
• FILM HIGH QUALITY VIDEOS
  Don’t let your (lack of) equipment hold you back. You’ll learn the basics of filming yourself on camera, the essential tools you need in your kit, and a solid workflow to take you from idea all the way to a crisp, engaging video.
• GROW YOUR REACH
  It’s time to put your videos in front of the right audience! You’ll know the process to crafting compelling titles & thumbnails without resorting to clickbait tactics. And how to move through the 4 stages of growth all the way to monetization.

What You’ll Learn In Master YouTube

MODULE 1: Get Clear On Your Vision

Before starting this game-changing journey, you need a final destination in mind. And no trip is complete without a solid plan, a few good friends, and snacks (lots & lots of snacks).

• How the algorithm works and what you need to focus on to beat it
• The 3 keys to success that’ll help you win at the long game
• The mindset shifts you need to make to overcome self-doubt and avoid burnout
• How to build an inner circle of people who will lift you up and support you
• How to develop an original content strategy for your channel, including what topics to explore, who your target audience is, and how to identify your unique style of videos
• The exact email templates I use to pitch YouTubers & creatives I want to collaborate with – these are yours to tweak and personalize!

MODULE 2: Build Your Foundation

Let’s get this show on the road! It’s time to pack your bags, fuel up your car, and load up all on your essential gear…which is exactly what we cover in this module.

• A step-by-step walkthrough of how to set-up your channel without the overwhelm (and how to keep it secure)
• A tour of YouTube studio and how to make sense of your metrics – plus what stats I pay attention to and what I ignore
• The essential gear & tools you need (and don’t need) in your kit to start filming and editing
• My tips & tricks to build up your gear kit on a budget – hint: you can find handy substitutes for your gear using common household items

MODULE 3: Develop Unique Ideas For Your Channel

“Smooth roads don’t make good drivers. Practice does.” – (A quote we butchered to fit this analogy). The best way to become a successful YouTuber is to consistently create original, engaging videos. This module will show you how.

• The simple production workflow I use to film & upload videos on a consistent basis – never waste time stressing about where to start
• My framework for coming up with original ideas that align with your values and your niche
• How to write an effective title that actually delivers on its promise – no clickbait here!
• How to improve your video’s performance through a simple title change
• The exact checklist I use to decide if a video is worth making or if it’s best left on the cutting room floor

MODULE 4: Learn to Make Better Videos (Faster)

Want to bring more people along for the ride? This module will show you how to attract the right ones to your videos so you can grow a community full of engaged fans.

• A walkthrough of how to go from an idea to script to video
• The 6 rules for effective storytelling to keep viewers engaged from start to finish
• The basics of filming yourself. Plus my best tips on picking a location, framing your shot, and talking to camera.
• Learn a process for how to edit your videos twice as fast.
• How to create & edit the movie poster of YouTube Videos: The Thumbnail – including how I use them to tell a story

MODULE 5: Grow Your Audience From 0 Subs to your first 1,000 True Fans and Beyond

You started this journey to make a positive impact on people’s lives. So let’s get more eyes on your videos and form the building blocks to make this a living.

• The 3 stages of audience growth and what to do to advance from one stage to the next
• The behind-the-scenes look of how I grew my channel to over 3 million subscribers
• How to monetize your channel with intention and in a way that feels good for you

Master YouTube IS A PERFECT FIT FOR YOU IF:

• You’ve launched your channel but you’re struggling to come up with original ideas and define your style
• You’re tired of feeling like you’re copying your favorite creators and you’re ready to create original videos that your subscribers will know is 100% yours.
• You want to expand your reach and grow your channel
• You’re on this journey to help people and make a positive impact, so you want to get your videos in front of the right people.
• You’re overwhelmed and don’t know where to start
• You want someone to walk you through the very first steps, the key areas to focus on (and the shiny objects to ignore), and the mindset you need to adopt to overcome the self-doubt that inevitably crops up when you dare to try something new.
• You want to learn how to make engaging videos that hook viewers from start to finish
• You want to know how to turn even the most complex topics, like finances and data structures, into a story as binge-worthy as The Queen’s Gambit.

About Matt D’Avella

Hi there, my name is Matt D’Avella

I’M A FULL-TIME YOUTUBER, DIRECTOR OF TWO NETFLIX DOCUMENTARIES, AND MY AUDIENCE HAS AN ODD FASCINATION WITH MY BICEPS.

WHEN I STARTED MY YOUTUBE CHANNEL IN 2017, I HAD NO CLUE WHAT I WAS DOING.

Even though I’d been a freelance filmmaker for 8 years, I knew next to nothing about how to use the platform as a creator.

I experimented with vlogging, interviewing, podcasts, and riffing off the top of my head (yeah…that didn’t go so well).

In between the filming and editing, I compared myself to my favorite creators and I’d think to myself: I’m never going to be that good.

I questioned if I was crazy and deluding myself for thinking I could stop ‘working’ and create my own original videos for a living.

But as I continued to persist with the journey, experimented with new ideas, and focused on telling compelling stories, slowly but surely, I began to see progress.

In 2018, I grew to 50k subscribers within the span of 2 months – a milestone that finally gave me the confidence to go “all-in” on YouTube.

And over the course of 2 years, I’ve managed to build a community of over 3 million subscribers; collab with inspiring creators like Peter McKinnon, Gary Vee, Yes Theory; and most importantly – create a life where I get to make original videos I really care about.

For the first time ever, I’m revealing everything I’ve learned about how to grow a successful channel.

Master YouTube is designed to help you lay down the foundation you need to create a YouTube channel that’s unique and distinct to you

You won’t find any clickbait tactics or gimmicks that don’t actually teach you how to make good videos.

Instead, you’ll get an inside look into how I operate my channel, my decision-making process when I create a video, and everything I wish I’d known as a brand new creator.