Matt Diggity – The Content Scaling Playbook
Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.
What You’ll Learn In The Content Scaling Playbook?
Course Curriculum
Level up Your SEO Copywriting Team
- How to Hire the Best Writers for Your SEO Sites (4:52)
- How to Make a Job Posting (3:53)
- Creating Your Job Post (7:45)
- How to Quickly Evaluate Applicants (1:30)
- Read Their 75 Word Answer (7:06)
- The 3 Skills (6:09)
- What is Value (6:55)
- The Most Important Copywriting Lesson You’ll Ever Learn (6:25)
- How to Recognize Value in Samples (7:05)
- Clarity (7:16)
- Persona (7:59)
- The 15 Minute Interview Part 1 (4:57)
- The 15 Minute Interview Part 2 (7:52)
- Course Wrap Up (6:14)
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