Kim Krause Schwalm – Supplement Copy Boot Camp
A master class in writing successful supplement copy from A-List copywriter and supplement marketing maven Kim Krause Schwalm. You get access to 5 in-depth workshops where Kim covers why the supplement market is different… how to give your supplement promo the huge edge it needs… how to beat controls and launch new products… best supplement offer and closing tactics… client-getting secrets… and more!
What You’ll Learn In Supplement Copy Boot Camp
Workshop #1 — State of the Supplement Market and Why It’s Different
- Supplement market overview: top-selling products, how to spot a “hot” nutrient, who the target market is, top sales channels/formats to use (online AND direct mail), biggest players
- Supplement copy compliance: FDA/FTC—overall guidelines and tricks for getting around them
- Research overview: best studies and where to find them, competitor research, collecting swipes, using AI tools
- … And more!
Workshop #2 — Giving your Supplement Promo the Huge Edge it Needs
- Stage of market sophistication and why unique mechanism/proof are essential for supplements
- Differentiating your supplement in a sea of competitors
- How to maximize your doctor/”guru” and boost sales even without one
- How to structure your promo to keep your prospect reading or watching—and avoid common mistakes that lose supplement buyers
- … And more!
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