Michael Wong – Practical User Research & Strategy

Build your strategic business mindset and deliver data-backed design solutions.

Without a data-informed mindset, Product (UX/UI) Designers will struggle in the industry.

‍As the industry progresses, particularly with the advancement of AI, it is crucial for designers to expand their skills to enhance their competitiveness. With UI design nearing automation through AI technologies, acquiring strategic and research skills is becoming increasingly vital.

‍This includes all the unspoken skillsets that the industry demands, like product prioritization, business acumen and product strategy.

‍This course teaches how to choose the right research methods, understand user desires deeply, and create designs that go beyond aesthetics to meet strategic business needs.

What You’ll Learn In Practical User Research & Strategy

• Implement strategic problem-solving: Solve user problems with the help of the Double Diamond design model.
• Sharpen your business mindset: Shift your perspective and see bigger-picture goals with strategic thinking challenges.
• Dive deep into intensive user research: Learn how to plan and execute a user research strategy that will uncover crucial user insights.
• Implement smarter and more efficient workflows: Get the most out of your insights by organizing your notes and developing ideas quickly.
• Build high-level communication skills: Use what you learn from user interviews and research methods to better communicate and collaborate with stakeholders.
• Establish solid data reporting: Incorporate frameworks, customer journey maps, and more into your reports to provide a strong basis for your findings.

About Michael Wong

Michael Wong – Founder of Designership & z0 Studio

Mizko, also known as Michael Wong, brings a 14-year track record as a Founder, Educator, Investor, and Designer. His career evolved from lead designer to freelancer, and ultimately to the owner of a successful agency, generating over $10M in revenue from Product (UX/UI) Design, Web Design, and No-code Development. His leadership at the agency contributed to the strategy and design for over 50 high-growth startups, aiding them in raising a combined total of over $400M+ in venture capital.

‍Notable projects include: Autotrader (Acquired. by eBay), PhoneWagon (Acquired by CallRails), Spaceship ($1B in managed funds), Archistar ($15M+ raised) and many more.

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