Sarah Crawford – Advanced Foodtography School

We created Advanced Foodtography School for the eager student looking to take their photos from good to great. This is a fast-paced, information-packed course that will forever change the way you shoot your food photos.

Advanced Foodtography School will help you to learn subtleties in editing, develop a more complex grasp composition, and teach you intricacies in food styling that will elevate your photos immediately.

Advanced Foodtography is founded on the belief that food photography, like any other form of visual art, is inherently linked to strong composition and visual principles of design. In studying these topics, you will see your food photography transform into a static art form.

What You’ll Learn In Advanced Foodtography School?

UNIT 01: STRUCTURING YOUR SCENE

• Introduction
• Part 01: How to Style Your Scene with Texture
• Part 02: How to Style Your Scene with Color
• Part 03: How to Style Your Scene with Storytelling
• Part 04: Putting It Into Practice

UNIT 02:ADVANCED PLACEMENT PRINCIPLES

• Introduction
• Part 01: The Gestalt Principles of Grouping
• Part 02: Dynamic Tension
• Part 03: The Golden Ratio
• Part 04: Dynamic Symmetry
• Part 05: Putting It Into Practice

UNIT 03: ADVANCED STYLING

• Introduction
• Part 01: Finding the Je Ne Sais Quoi
• Part 02: Texture, Continued
• Part 03: Creating Stronger Associations through Visual Cues
• Part 04: Innovating Styling
• Part 05: Putting It Into Practice

UNIT 04: STYLING SWEETS

• Introduction
• Part 01: How to Style Cookies
• Part 02: How to Style Muffins
• Part 03: How to Style Brownies & Bars
• Part 04: How to Style Cakes
• Part 05: Putting It Into Practice

UNIT 05: STYLING SAVORY

• Introduction
• Part 01: How to Style Soups
• Part 02: How to Style Salads & Bowls
• Part 03: How to Style Casseroles
• Part 04: How to Style Pasta
• Part 05: Putting It Into Practice

UNIT 06: PROPERTIES OF LIGHT

• Introduction
• Part 01: Characteristics of Light
• Part 02: How to Tame Pesky Light
• Part 03: Putting It Into Practice

UNIT 07: ADVANCED EDITING THEORY

• Introduction
• Part 01: Why Editing is Critical to Great Food Photography
• Part 02: Ansel Adam Zone System
• Part 03: 4 Main Food Photography Editing Styles and How to Achieve Each
• Part 04: Editing the “Tough” Stuff
• Part 05: Putting It Into Practice

UNIT 08: COHESIVE BRANDING

• Introduction
• Part 01: Building Your Branding Toolbox
• Part 02: Defining Your Unique Audience
• Part 03: Exploring Your Content Strategy
• Part 04: Creating Your Unique Selling Proposition
• Part 05: Understanding Your Brand Archetype
• Part 06: Branding Rules
• Part 07: Putting It Into Practice

UNIT 09: GROWING YOUR SOCIAL

• Introduction
• Part 01: How to Design a Beautiful Instagram Feed
• Part 02: 3 Things Every Successful IG Account Has
• Part 03: Niching
• Part 04: Social Strategy
• Part 05: Interview with Leslie Green
• Part 06: Putting It Into Practice

UNIT 10: SKYROCKETING YOUR BUSINESS

• Introduction
• Part 01: The Importance of Premium Content
• Part 02: Business Mindset
• Part 03: Long-term Partnerships
• Part 04: Passive Income
• Part 05: Scaling
• Part 06: Video Interview with Smith & Saint
• Part 07: Putting it into Practice

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