Scott Lancaster – Abstract Logo Design: Create Simple Logos That Tell A Story

Design world-class and iconic abstract brand logos

AFTER THIS CLASS YOU’LL BE ABLE TO:

• How to design logos that are neurologically more memorable for customers
• How to design abstract logos that tell the brands story & purpose
• How to boil down everything about a brand to one core message
• How to provide more value as a designer to clients & get paid more as a result

ABOUT SCOTT’S CLASS:

What do all incredible abstract logos have in common? They tell a story. While minimalist and simple in appearance, these logos convey a brand’s core message in a powerful, memorable way. The ability to communicate so much with so little is what sets the best designers apart.

The key to mastering abstract logo design lies in understanding the elements that make a logo unforgettable. From uncovering the brand’s essence and sketching initial ideas, to refining concepts and bringing them to life digitally, every step in the process is a chance to create something meaningful.

WHO THIS CLASS IS FOR:

• Logo Designers who want to level up their understanding
• Designers who want to understand the core foundations

What You’ll Learn In Abstract Logo Design: Create Simple Logos That Tell A Story?

1. Welcome to the abstract logo design course
2. What is abstract logo design?
3. The secret to memorable logo design
4. The neuroscience to why logos are remembered
5. Step 1 – Finding the message
6. Step 2 – Searching, Sketching & Selection
7. Step 3 – Perfecting and digitizing
8. Creating world-class mock ups
9. Bringing everything together

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