Sean D’Souza – The Sales Page/Copywriting Home Study Course

How to create a system that not only converts once, but keeps clients coming back repeatedly.

Why the best sales letter in the world is simply a waste of time and money

Presenting: The Copywriting Home Study Course

The Copywriting Live Course where you learn exactly what causes customers to buy.

But it’s not just another blah-blah seminar. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.

And this factor of Copywriting invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.

Most businesses concentrate on attraction.

Yet, it’s consumption that creates the most profit, both in the short term as well as the long term. Learning how to use technology and psychology to create the trio of attraction, conversion and consumption in repeating cycles is what will get you an unending stream of clients, as well a steadily increasing profit.

The reason why business strategies fail is because of a lack of understanding of the trio called attraction, conversion and consumption.

Consumption is really simple to understand. It’s about ‘eating’ what you’ve ordered. So if you are ‘attracted’ to a restaurant, ‘conversion’ takes place when you order a meal. But ‘consumption’ doesn’t kick in, till you actually eat the meal. And in business, many customers may order a meal, but never eat it (e.g. don’t you have books you’ve bought but never read?)

In order for clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ on a regular basis, you need to have a powerful strategy in place.

A strategy that guarantees the return of the customer. That will not only get the customer back, but over time, the customer will buy more from you, and buy at higher prices. But how do you create a system that’s simple, elegant as well as effective?

What You’ll Learn In The Sales Page/Copywriting Home Study Course

The Copywriting Course Is Engineered To Do The Following:

You learn exactly what causes customers to buy. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.

And this factor of Attversumption invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.

Improve your persuasiveness.

Reduce the frustration of never getting past the first line.

Create a strategy that is so captivating that customers buy from you (in good times and in bad).

What’s behind the scenes in this course?

You’ll learn the core of strategic marketing, how to rollout a strategy to sell products/services through words, and how to craft attention-getting headlines that instantly grab your customer’s attention.

• The big mistakes made when trying to attract a customer–and how to fix them.
• The Secret of the Sequence: How to create a specific ‘pre’ and ‘post’ strategy for sellling.
• How to encourage consumption, and get greater sales from fewer customers.
• The key factors of conversion. How and why they all play their role.
• In-depth understanding of the ‘Want Factor’, and why it’s so critical to your business success and sales.
• The exact reasons why customers buy. And the reasons why they don’t buy.
• Learn scientific, step by step system to write information that sells — even if you’ve never written before (and don’t consider yourself a writer at all.
• Learn which headlines get attention and why – Tested over 4 years and two months, head to head with competitive headlines (Don’t just copy headlines. Understand how they work). This is not just crucial for your website, but also critical for presentations, white papers, reports and other media.

And more…

• Why most pricing is based on randomness, and how to ensure scientific pricing.
• The secret to increasing prices without losing any customers.
• How to create price-grids that enable customers to buy higher-priced items consistently.
• How to create signature stories with precision and consistency. And why signature stories help sell products/services faster than ever before.
• Why the first 50 words matter. And how to make them matter with this simple secret.
• The intense power of the Next Step. Which are the elements that take a customer from merely reading to deciding to purchase.

And even more…

• Why the wrong visuals/graphics will destroy the best marketing campaign. The biggest mistake made with graphics–and why you need to fix it right away.
• One factor that will increase your sales by 25% to as much as 65%
• The Myth of the Sales Page: Why the best sales page doesn’t work in isolation.
• How to get testimonials that suck in customers time after time.
• How to stop annoying clients by using simple segregation.
• How to choose photos. And how using the wrong photos makes sales negative.
• And how to build confidence and focus. These are the key elements to making your product/service stand out and sell time after time.

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