Sean McCabe – Supercharge Your Writing

Learn to write effective sales copy.

Double your sales and learn a valuable skill that will serve you for life.

Write with clarity. Move people along each stage of the buyer’s journey with a carefully crafted narrative.

Convert prospects to buyers. Get people off the fence and turn the audience you have into customers.

Increase your sales. Make every word count with copy that keeps serving you long after you’ve written it.

You’ll No Longer Compete on Price

• Yes, there are other people doing the same thing as you. Yes, there are people trying to compete. But you have a unique voice. You have a unique perspective and experience.
• When you learn to uncover, develop, and use that voice, competition no longer matters. There are plenty of other writing and sales courses online. Why are you here? Why get this course? Because it’s from me.
• I have developed a unique voice and you resonate with that writing, teaching, and speaking style. You can find other courses on the subject, but they wouldn’t be from me. That’s why I don’t have to compete. I don’t compete on price, I don’t compete on anything.
• You don’t have to compete either. When you find and embrace your unique writing voice, you remove yourself from comparison and won’t end up as a commodity.
• This course will help you develop your own unique writing voice and use it to your competitive advantage.

Everything You Write Will Sell

• The focus of Supercharge Your Writing is to give purpose to your words. Writing the right words for the right people at the right time is what’s going to make a difference.
• If you knew you’d make sales every time you sat down to write a thousand words, wouldn’t you write more often?
• This course will show you what to write and exactly where to use it. Your writing is an asset. Learn to get the most out of it by employing your writing in areas that will continue to serve you.
• Knowing what to write brings clarity to your daily writing habit. You’ll never wake up wondering what to write about again.
• We get very practical on developing a writing habit. The goal is to increase your productivity and maximize your output with each writing session.

Know Exactly What to Write

• I used to experience writer’s block. At least I thought I did. I’d be staring at the blank page, desperately grasping for words that seemed just out of reach.
• Writer’s block simply does not exist. I wouldn’t have believed it either had someone told me several years ago, but it’s true.
• Writer’s block comes from a lack of planning, clarity, and purpose.
• Let’s be real here: you don’t have time for writer’s block. There are words to write. There are projects to finish. There are things to do. There are people to be with!
• What if all the time you spent in the past year staring at a blank page could have been spent with your family? How nice would that be? What if all the time you spent staring at a blank page was spent writing even more? You’d have books by now!
• That’s how it can be and that’s how it should be.
• Yes, having purpose to your writing goes a long way toward prevent writer’s block, but we also cover some tips, tricks, and writing “hacks” to overcome writer’s block once and for all.
• Never Wonder Where Anything Goes
• Purpose. I keep coming back to this word purpose.
• You need to know what your goals are and reverse engineer the path to getting there. That path is your content. The content marketing will lead people to buying your product.
• Your content needs to make sense together. You need to plan ahead and prepare in advance. All of this should be mapped out for weeks if not months.

There’s a strategy to employing copywriting throughout your content. I talk about the Rule of Reciprocity a lot, but don’t take that to mean you can only sell after weeks of value. That’s true at a macro level, but you don’t want to ignore the micro pitches you’re entitled to make.

Learn the Right Words to Use

• There are two words that almost every business uses when it comes to the amount you pay for their products.
• These two words are kryptonite if you want to be seen as a premium brand, but they’re so common most people don’t think anything of them. In fact, if I’d used them here and on any of the previous pages, you wouldn’t have even noticed.
• But it’s not what you notice, it’s what’s happens subconsciously. You might not have noticed, but it would have affected your perception. I refrained from using these two words because they would have positioned my premium material as an expense to you instead of an investment.
• If you feel like this course will be a worthy investment, there’s a reason you feel that way. There’s a reason you’re not comparing the amount for this course with anything else available.
• Writing is as much about the words you don’t use as the words you use.
• You need to learn to use the right words to advance people on the buyer’s journey.

Double Your Sales With Writing

• The best investment you can make in your business is developing a writing habit and learning how to write in a way that sells.
• It all starts with writing. If you’re in business, you’re selling something. You have to sell. Selling comes down to words. Words can be spoken or they can be written.
• But even if you’re primarily speaking, writing is the best way to improve your speaking! The people who speak poorly don’t write. I guarantee it. At least, they don’t purposefully improve or audit themselves the way I teach.
• I really truly mean it when I say it all starts with writing. Want to be a better podcaster? Write. Want to be a better public speaker? Write. Want to make more sales in your business? Write.
• Dollar for dollar, you won’t make a better investment this year than this course. When you look back at what you invested in this course a year from now, you will be astounded. It will completely shift your mindset and approach to business.
• You’ll finally get clarity on how to use your writing to increase sales in your business.
• Supercharge Your Writing Master Class

Write with purpose and start making sales. Learn to write copy that sells, master the art of advancing people on the buyer’s journey, and move people to buying with your words.Understand how to position your product or service as the obvious solution and DOMINATE. No more competing. This course will change the way you think about writing and sales forever.

What You’ll Learn In Supercharge Your Writing?

5 Video Lessons

• How to Make More Sales
• Finding Purpose for Your Writing
• You Don’t Need a Large Audience
• Making a Connection Between Writing and Sales
• The Right Words at the Right Time for the Right People
• Positioning Your Product or Service as the Obvious Solution

4 Video Lessons

• Turning Features Into Benefits
• How to Market Yourself Without Feeling Awkward
• Narrowing Your Focus
• Positioning Yourself as the Obvious Solution
• Getting Lifelong Customers Who Buy Again and Again

4 Video Lessons

• Defining Your Customer Avatar
• Selling to the Same Person at Different Levels
• Make Competitors Irrelevant
• Serving Customers for Life
• The Buyer’s Journey

8 Video Lessons

• Understanding the Stages of the Buyer’s Journey
• How to Get People to Advance Stages
• Getting People to Notice You
• Getting People to Start Consuming Your Content
• Getting People to Apply Your Material and Receive Value
• Priming People to Buy
• Getting People to Make a Purchase
• The Stage Most People Forget That Brings TONS of Revenue
• Developing a Content Strategy

4 Video Lessons

• Content Marketing vs. Copywriting
• Mapping Content to Stages of the Buyer’s Journey
• Mastering the Art of Repurposing Content
• Minimum Viable Content Strategy
• Reading Minds With Your Content

4 Video Lessons

• How to Read Minds
• Using the Right Language
• 5 Places to Conduct Your Research
• The Perfect Welcome Email
• Building a Writing Habit

5 Video Lessons

• Early Wake Daily Write
• Hyper Focus by Creating Associations
• 1,000 Words a Day
• Eliminating Writer’s Block
• Speeding Up Your Writing
• Creating an Editorial Calendar

4 Video Lessons

• An Editorial Calendar That’s More Than a Schedule
• Making an Editorial Calendar for Weekly Output
• Staying Top of Mind With High-Frequency Output
• Selling Strategically With an Editorial Calendar
• Writing Effective Headlines

4 Video Lessons

• The Importance of a Good Headline
• Why “Clickbait” Isn’t Always Bad
• Killer Headline Formula
• Why Your Headline Should Filter People Out
• Skimmability and Writing for Short Attention Spans

4 Video Lessons

• How to Write for Internet Readers and Keep Their Attention
• Writing That Sells Isn’t Always Proper
• You’re Bolding the Wrong Things
• The Hidden Story Your Copy Needs to Tell
• Copywriting That Sells

6 Video Lessons

• The Purpose of Copywriting
• Crafting a Powerful Value Proposition
• Defining the Problem Better Than the Prospect
• Don’t Make Copywriting Do Too Much of the Work
• How to Sell in Every Piece of Content
• The Two Words You Should Never Use
• Landing Pages That Convert

8 Video Lessons

• Your Landing Page Video
• Smart Packaging
• Powerful FAQ
• Getting and Displaying Good Testimonials
• Positioning and Price Anchoring
• Signup Forms and Lead Magnets
• Creating Scarcity and Urgency
• Landing Page Critiques
• Using Open Loops to Get Readers Addicted

4 Video Lessons

• Understanding Open Loops
• Nested Open Loops
• How to Use Open Loops Without Frustrating Your Readers
• The Magic of Pulling Instead of Pushing
• Tips for Editing Your Own Writing

4 Video Lessons

• The Wrong Time to Edit
• Spotting Errors You Didn’t See Before
• Improving the Flow by Utilizing Your Hybrid Voice
• Editing Tips