Tim Frame – Logo Design 101

Conceive, Develop, And Produce A Logo.

A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand – the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.

Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish.

You’ll learn about:

• Researching and gathering relevant info
• Concepting, refining, and rendering a design
• Producing identity standards and basic style guide
• Considerations for making color decisions

You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.

Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.

What You’ll Learn In Logo Design 101

1. Course Introduction
2. What Is A Logo?
3. Standard Logo Types
4. Defining The Project
5. Formulating A Creative Brief
6. Logo Design Research
7. Brainstorming: Word Mapping
8. Brainstorming Logo Ideas
9. Thumbnail Sketches
10. Exploring Type Solutions
11. Manipulating And Customizing Letterforms
12. Drawing And Manipulating Letterforms In Illustrator
13. Logo Execution Styles
14. Logo Explorations In Illustrator
15. Considerations For Applying Color
16. Formatting Concept Work For Presentation
17. Tips For Presenting To The Client
18. Preparation Of Final Artwork Files
19. Logo Standards
20. Copyright And Trademark Basics
21. Contract Basics
22. Final Thoughts

About Author

Tim Frame has over 20 years experience as a designer and illustrator, designing logos, icons, brand identity systems, retail graphics, environmental graphics, packaging and print. This experience includes work for Fortune 500 companies as well as some of the nation’s leading deign firms and advertising agencies. He has been recognized for design excellence by some of the industry’s leading organizations and publications including: Communication Arts, Graphis, How and Print Magazine.

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