Kristina Azarenko – Website Migrations (Advanced)

Introducing the SEO-Friendly Migrations & Redesigns Course

The first strategic course that will help you successfully support any type of migration through all 5 stages.

What would it mean for you to have a step-by-step blueprint guiding you through every step?

How much stress and time would it save you?

Boost your SEO skillset

• Be confident and prepared the next time a website migration request comes in (and it will)
• Understand what exactly you need to focus on during each stage of migration (even if you’re included later in the process)
• Get tips on collaboration with other teams during the migration so that it goes smoothly
• Identify potential risks before migrating and understand how to mitigate them
• Create better workflows for you and your team

What You’ll Learn In Website Migrations?

MODULE 1: Setting you up for success

This module will set you up for a great start. You’ll understand how this course works and how to get the most out of it. You’ll get clear on all 5 migration stages and your SEO goals on each of them. The best thing? You’ll also have access to an extended checklist outlining your every step during the migration.

MODULE 2: Website Migration: Uncovering the Must-Know Aspects

You’ll learn what migration types exist and how to effectively identify them so that you know exactly what you need to do. You’ll also get a 3-step framework to break down multiple migrations to help you approach them correctly and minimize risks. You’ll understand common website migration issues and how to avoid them (this is a huge help for all your projects!). Plus, you’ll know exactly what to do if you’re included in the migration process in later stages.

MODULE 3: Stage 1: Building an SEO strategy for the migration

You’ll understand how to properly prepare for the website migration and what key information you need to acquire before you start. You’ll know how to tackle the hardest part of any migration project – cross-team communication. You’ll also learn about the types of risks and how to mitigate them. All this will help you set up the project for success. In the end, you’ll create a website migration plan with clear actions and timelines.

MODULE 4: Stage 2: Preparing for the migration

You’ll understand why and how to collect benchmarks before the migration starts. You’ll learn how to create and provide clear requirements to developers so that they listen to you. You’ll also be able to create a comprehensive redirection map using multiple sources and identify the issues you want to fix during the website migration. In the end, you’ll prepare SEO requirements for the migration that will help the migration go smoothly.

MODULE 5: Domain Migration Specifics

You’ll understand the specifics of a domain/subdomain migration so that you know how to approach it confidently.

MODULE 6: URLs Migration Specifics

You’ll get a clear picture of how to help with URL migration so that the project goes smoothly and no traffic is lost in the end.

MODULE 7: CMS Migration Specifics

You’ll understand how to confidently approach scenarios when a website is switching the content management system, whether it’s moving to an existing CMS or a custom one.

MODULE 8: Website Redesign Specifics

You’ll clearly see how to help preserve the SEO value of the website when it’s being redesigned.

MODULE 9: Stage 3: During website migration & pre-launch

You’ll learn how to test a staging website to make sure all SEO requirements are in place before the website goes live. You’ll know the secret behind having your SEO requirements implemented at the later stages of the migration project.

MODULE 10: Stage 4: Migration day

You’ll learn all steps you need to take immediately after the website migration so that you’re prepared and in control. You’ll also get a head start by understanding how to use Analytics to identify and fix website issues on the fly.

MODULE 11: Stage 5: Post-migration analysis

You’ll understand how to assess the migration success and how to evaluate if any additional SEO recommendations or fixes are required.