LogoCore – LogoCores Masteclass with Resources

There is a huge educational gap in the design industry. We had to learn everything the hard way, but it shouldn’t be like that for you. We’ve designed a curriculum that teaches the required skills to work as a brand designer without spending a fortune on college courses. Each lesson will teach you a specific design theory, provide interactive assignments for practice, and then challenge you with realistic client projects to improve your visual problem-solving skills.

What You’ll Learn In LogoCores Masteclass with Resources

Module 1 – Introduction

Introduction

• Introduction to the course, instructors, and Adobe’s Creative Cloud.

Illustrator

• Extensive tutorials about Adobe Illustrator’s tools and efficient workflows.

Geometrics

• Beginner-friendly approaches on designing vectors with geometric tools.

Homework

• Homework assignments to practice masking, lettering, and other Illustrator functions.

Module 2 – Illustrator Workflows

Workflows

• Illustrator techniques to create designs that are mathematically accurate.

Complex Vectors

• Advanced techniques on vectoring complicated sketches with the pen tool.

Color Theory

• Color theory overview to understand RGB, CMYK, and Pantone color systems.

Homework

• Interactive assignments to practice efficient vectoring techniques in Illustrator.

Module 3 – Logo Design Theory

Logo Theory

• Beginner-friendly theory on composition rules to build timeless logos.

Advanced Theory

• Intermediate logo design theory on visual communication with symbols.

Guidelines

• Advanced theory on producing responsive logo designs for a variety of applications.

Homework

• Practice transforming problematic logos into timeless identities.

Module 4 – Realistic Project

Creative Briefs

• Learn how to build a creative brief using minimal project information.

Research

• Establish a design strategy to distill the client’s goals into core brand values.

Case Study

• Watch an uncut demo of developing a design pitch from a simple creative brief.

Homework

• Choose a creative brief from LogoCore’s library and research the project.

Module 5 – Brand Style Guides

Creative Process

• Introduction on how to test a logo’s potential for real-world usage.

Explorations

• Communicate the logo’s limitations and intentions in a brand style guide.

Exporting

• Insight on collecting files, preparing style guides, and exporting assets.

Homework

• Use the previously assigned creative brief to build a minimal style guide.

Module 6 – Design Presentations

Storytelling

• Use storytelling techniques to showcase a logo design’s full potential.

Kitbashing

• Introduction on creating a visual identity presentation using modular elements.

Custom Mockups

• Create free product and stationary mockups to pitch a logo’s potential.

Homework

• Use the previously developed logo design and create a presentation for it.

Module 7 – Freelancing

Copyrights

• Learn how copyright, trademarks, and registrations function in brand design.

Contracts

• Understand how to protect your creative work with a detailed contract agreement.

Portfolio Tips

• Introduction to value-based pricing and setting sustainable rates for freelancing.

Homework

• Reflect on your current business model and update your workflow on getting clients.

Module 8 – Logo Animation (Bonus Training)

After Effects

• Introduction to After Effects and the commonly used animation tools.

Motion Design

• A full overview of importing logo design and animating unique logo reveals.

Principles I

• Beginner principles on animating with anticipation, followup, and weight.

Principles II

• Advanced principles of timing, typefaces, and secondary action animations.

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