Jon Contino – The Complete Guide to Custom Lettering

Learn how to produce professional-level, custom lettering!

Mastering the Art of Lettering

Join me, alphastructaesthetitologist* Jon Contino, as I walk you through every step it takes to become a master lettering artist! From the history of written language all the way to customizing letters for logo design, this class will provide you with the tools it takes to make, break and rebuild letterforms into strong, interesting and unique works of art.

In this super-efficient crash course, I will share vital and core knowledge of typography history, the tools it takes to design letters, explain in detail how to master fundamental lettering and, of course, how to create your own style.

With 37 lecture and demonstration videos, a PDF workbook, and a detailed list of resources and where to get them, this class will benefit everyone from the first-time lettering artist to the seasoned pro!

What You’ll Learn In The Complete Guide to Custom Lettering

• The super important history of written language and its development into typography as we know it today. You need to learn the rules before you break them!
• Every detail of the world’s most important fonts and how to recreate them. Muscle memory is key to quick and efficient lettering!
• How to properly construct and describe your work from a professional type and lettering standpoint. If you walk the walk, you gotta talk the talk!
• An understanding of how to customize letters using the computer or by hand. You’d be surprised at how well the two can work together!
• Tips and tricks to create unique and interesting lettering. Learn how to think and design simultaneously to keep your work fresh and tight!
• The differences between script and calligraphy and how to use them to your benefit. Go with the flow!
• The ability to use rhythm, spacing and style to communicate a strong and memorable message. Learn the poetry of type and use it!
• How to construct a logo using custom lettering. This is what you’ve been waiting for!
• And also…The dos and don’ts of lettering. Avoid old mistakes and embrace the challenge of always creating great new work!

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