Alexander 23 – Indie Pop Songwriting & Production: The Modern Approach to Pop Music

Learn all of Alexander 23’s songwriting & production secrets

Alexander 23 is one of the hottest songwriters and producers in music, known for his unique combination of musicianship, singer songwriter sensibilities, and indie pop production. He’s worked with artists like Olivia Rodrigo, Reneé Rapp, Jeremy Zucker, Tate McRae, John Mayer, Selena Gomez, Charlie Puth, Noah Kahan, Chelsea Cutler, and many more, and has amassed over a billion streams on his own artist project.

In this class, Alexander teaches you everything he knows about writing and producing modern pop songs.

During class, Alexander brings you into his studio and shares with you his entire creative process from start to finish. You’ll follow along as he writes, records, and produces a brand new indie pop song completely from scratch, starting from how he find his initial ideas, all the way through mastering and exporting the final track.

Along the way, Alexander explains everything that he’s doing and thinking in detail — every idea, decision, tool, and technique. There’s no where else you can get this level of intimate access to Alexander’s brain and process.

By the end of the class, you’ll know everything you need to write and produce modern indie pop songs of your own. You’ll develop a complete music-making toolkit that you can use for the rest of your creative life.

What You’ll Learn In Indie Pop Songwriting & Production: The Modern Approach to Pop Music

• Alexander 23’s unique approach to modern songwriting & production
• Drawing compelling songs concepts and stories from your life
• Cataloging your lyric ideas, so you always have raw materials to work with
• Constructing a hook that’s meaningful, fresh, and memorable
• Composing music on guitar and keys that supports your lyrics and story
• Crafting unique and hooky vocals melodies
• Writing effective lyrics that tell a story and communicate your ideas in an original way
• How to produce the songs you write
• Getting your song into your DAW by recording & arranging a guide track
• Alexander’s go-to sounds, plug-ins, samples, synths, pedals, and FX
• How to record, comp, edit, tune, and process modern pop vocals, including Alexander’s exact vocal chain
• Recording, pocketing, and processing keys, acoustic guitar, electric guitar, bass, and synths
• Indie drum production, including samples, live performance, and creative processing
• Developing your own sonic identity
• Ear candy & hooky production moments
• Producing satisfying transitions between song sections
• Composing, recording, and processing harmonies, background vocals, & doubles
• Record guitar solos, including the specific pedals and amp Alexander uses
• Mastering & finalizing your song

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