Charm Offensive – Have Your Way With Words

Learn how to write more entertaining copy. You too can have your way with words.

WARNING: This page is deceptively honest, containing a complete lack of the usual elements any competent marketer would include to cajole you into TAKING ACTION NOW.

I’ve been involved in the world of digital business for 18 years. In that time, people have often told me I’m not doing the things “the right way”, and for exactly the same amount of time, I’ve been taking no notice.

Everyone is creating content these days…

There’s so much noise.

Substance is important, but it’s style that separates you from the pack…

People will listen to your ideas if you can write copy that your audience enjoys reading.

In this era of social media, being able to get and maintain people’s attention is an incredibly valuable skill; a skill that enables you to give others a nice feeling even if they are thousands of miles away.

A skill that makes people remember you.

A skill that makes those same people tell their family, friends and mortal enemies about whatever it is you’re working on.

That’s powerful. And achievable.

Have Your Way With Words is the rebellious maverick of copywriting courses…

There are plenty of wonderful direct response or general copywriting courses out there.

This course is different and by “different”, I don’t mean “I’m desperate for a USP and ‘different’ is the best thing I can come up with”. The content is discernibly different.

You won’t find a program like this anywhere else. I’ll show you how to combine elements and insights from a wide range of disciplines including comedy, fiction, and speechwriting to stand out in the world of business.

What You’ll Learn In Have Your Way With Words

• Joke Formulas that Produce Funny
• My Absurd Sales Letter Explained
• The Principles of Humourous Copy
• Articles That Amuse
• Strategic Satire
• Cold Pitches That Don’t Absolutely Suck
• Palatable Social Media Ads
• Broadcast Emails That Don’t Make You Hate Yourself
• Social Media Content That Sells Without Sleaze