Nicole Bianchi – How to Write A Captivating Homepage & About Page

This Mini-Course Will Help You Write Compelling Words That Resonate With Visitors

If you’re struggling to figure out how to effectively communicate your message on your homepage and compellingly tell your story on your about page…

If you’ve tried hundreds of exercises to define your niche and target audience (hey, you even know what drink they’d order at the local coffee shop), but you don’t know how to boil all that down into concise messaging you can use on your website…

If you wish that someone would tell you exactly what to write to make your audience want to sign up to your email list or buy your product or service…

Then this mini-course is for you.

With this comprehensive mini-course as your guide, you’ll discover the secrets to writing effective words for your website so you can build a successful and profitable brand online.

What You’ll Learn In How to Write A Captivating Homepage & About Page

Welcome to the course!

• A message from your instructor
• How to use this course
• Website Resources & A Note About Affiliate Links
• Before we begin…

Take Your Homepage to the Next Level

• The 5-Second Test
• The “Above the Fold” Template
• Step 1 – Craft a Compelling Headline
• Headline Templates
• Step 2 – Power Up Your Headline With Explanatory Text
• Step 3 – Include a Call to Action
• Step 4 – Display Proof of Authority
• Above-the-Fold Worksheet: Download & Print PDF
• What’s next? Below the Fold
• Congrats!

Take Your About Page to the Next Level

• How to Write a Compelling About Page
• The About Page Template
• Step 1 – Craft a Captivating Headline
• Step 2 – Start a Conversation: The Compelling Intro
• Step 3 – Include a Call to Action
• Step 4 – Share Your Creation Story
• Step 5 – Include a Final Call to Action
• About Page Worksheet: Download & Print PDF
• Congrats!

Captivating Website Copy Checklist

• A 5-Step Checklist for Writing Captivating Website Copy
• Step 1 – Make it all about your reader
• Step 2 – Write for scanners
• Step 3 – Keep it simple and specific
• Step 4 – Follow the Purple Cow Principle
• Step 5 – Test, test, test
• Woo-hoo!