The Creative Copywriter Academy – Course 1: An introduction to copywriting

THE THEORETICAL UNDERPINNINGS OF WRITING FOR BUSINESS

In our first course, you’ll get to grips with the fundamentals of copywriting. You’ll learn what makes copywriting different from other forms of writing and what area you could specialise in. Copywriters have been using writing techniques to seduce, even hypnotise, their readers for many years. And we’ll be bringing some basic techniques into the light so you can kick off your journey with a bang.

What You’ll Learn In Course 1: An introduction to copywriting

MODULE 1: INTRODUCTION

• Lesson 1: Welcome to The Creative Copywriter Academy (3:13)
• Lesson 2: Intro Analysis
• Interlude: Joining Our Community and Keeping in Touch
• Interlude 2: Answers to Frequently Asked Questions

MODULE 2: BACK TO BASICS

• Lesson 1: Introduction
• Lesson 2: What’s the Point of it All?
• Lesson 3: The Art, The Science, The Business
• Lesson 4: What Type of Copywriter Will You Be?
• Lesson 5: Get Organised
• Lesson 6: Reading Resources
• Interlude: practice, practice, practice
• Final task and wrap