Write Publish Sell – Facebook Ads for Authors

What You’ll Learn In Facebook Ads for Authors

Welcome

• Welcome to Facebook Ads for Authors!
• Welcome from Ilonka!

Module 1

• Module 1: Setting Up Your Business Manager
• Part 2: Adding Your Facebook Page to Your Business manager account
• Module 1 Part 3: Adding Your Ad Account
• Module 1 Part 4: Giving other people access to your business manager
• Module 1 Part 5: Setting Up Your Facebook Pixel
• Module 1 Part 6: The three components of successful Facebook ads
• Module 1 part 7: The two types of ads every business should focus on.

Module 2: Finding Your Ideal Audience

• How to find your ideal audience on Facebook
• Avatar Worksheet
• Module 2 Part 2: Creating Your cold, war, hot audiences in the business manager

Module 3: Running Successful FB ads

• Module 3: The ABCs of running successful FB Ads

Module 4: The Attraction Phase

• Module 4: Part 1: The Attraction Phase
• Setting Up Your Phase A ads
• Avatar Worksheet
• Avatar W

Module 5: The Build Phase

• Module 5 Part 1: The Build Phase
• Module 5 Part 3: Setting up the list building ads
• Module 5 Part 3: Setting Up Your Pixel Tracking Events

Module 6: The Conversion Phase

• Module 6 (Part 1 ) – The Conversion Phase
• Module 6 (Part 2) – Setting up your first Conversion (Sales) Ad

Module 7: Know Your Numbers

• Module 7 (Part 2) – Setting up custom number views_reports
• Module 7 (Part 1) – The 6 numbers that will tell you whether your ads are working